Guidelines for Sponsorship
Rec & Ed enters into sponsorship agreements with businesses, non-profits or individuals that promote mutually beneficial relationships.
All potential sponsorships are reviewed for mutual organizational “fit,” benefits, community contributions and political sensitivity. All sponsorships support Rec & Ed’s and AAPS’s mission and values.
Sponsorship packages vary, but can include acknowledgement on the Rec & Ed website and social media (with click-thru info and logos if desired), e-newsletter mentions, T-shirt imprints, and product give-aways.
Types of Sponsorships
Sponsorships can be to support Rec & Ed programming in general or directed to individual programs, such as First Steps (early childhood program); youth sports leagues and special events.
Monthly e-newsletters: Our three e-newsletters target Ann Arbor families with preschoolers, K-12 families, and adults, reaching over 30,000 people each month.
Social Media: Through Facebook and Twitter, Rec & Ed has an outreach of over 2,800 followers.
Website: Our home page, aareced.com, receives an average of 12,000 unique visits per month.
T-shirt imprints: Rec & Ed imprints a company's logo onto youth sports T-shirts. Depending on the sport this can be hundred to thousands of youth and coach shirts.
Next Steps to Sponsorships
Rec & Ed reaches and serves thousands of people each year, from preschool to senior adults.
These questions may be helpful in determining what type of sponsorship is right for you:
- What population segment are you trying to reach?
- When is the best time of year for your business to reach them?
- What types of Rec & Ed activities does your segment participate in?
Ready to talk about a sponsorship?
Contact Christine Drago, Marketing Coordinator, at firstname.lastname@example.org