Guidelines for Sponsorship
Rec & Ed enters into sponsorship agreements with businesses, non-profits or individuals that promote mutually beneficial relationships.
All potential sponsorships are reviewed for mutual organizational “fit,” benefits, community contributions and political sensitivity. All sponsorships support Rec & Ed’s and AAPS’s mission and values.
Sponsorship packages vary, but can include acknowledgement on the Rec & Ed website and social media (with click-thru info and logos if desired), catalog advertising, e-newsletter mentions, T-shirt imprints, and product give-aways.
Interested in catalog advertising only (not a sponsorship)? No problem. Contact Christine Drago at email@example.com for current advertising rates.
Types of Sponsorships
Sponsorships can be to support Rec & Ed programming in general or directed to individual programs, such as First Steps (early childhood program); youth sports leagues and special events.
Catalog distribution: Four times a year our seasonal catalogs are mailed to 90,000 households. An additional 2,000 catalogs are delivered to schools and community locations. The summer camps catalog goes in "backpack mail" to over 9,000 elementary students and is delivered to 32,000 households.
Monthly e-newsletters: Our three e-newsletters target Ann Arbor families with preschoolers, K-12 families, and adults, reaching over 30,000 people each month.
Social Media: Through Facebook and Twitter, Rec & Ed has an outreach of over 2,800 followers.
Website: Our home page, aareced.com, receives an average of 12,000 unique visits per month.
T-shirt imprints: Rec & Ed imprints a company's logo onto youth sports T-shirts. Depending on the sport this can be hundred to thousands of youth and coach shirts.
Next Steps to Sponsorships
Rec & Ed reaches and serves thousands of people each year, from preschool to senior adults.
These questions may be helpful in determining what type of sponsorship is right for you:
- What population segment are you trying to reach?
- When is the best time of year for your business to reach them?
- What types of Rec & Ed activities does your segment participate in?
Ready to talk about a sponsorship?
Contact Jenna Bacolor, Executive Director at firstname.lastname@example.org